A few month’s ago I wrote about the two major audiences I see reading WoW guides. To quote myself:
Guides generally have two different audiences: “I want to jump in and play” and “I want to understand”. The vast majority of a guide’s readers will be in the former group, what I’ll call the quick’n’dirty players. They can range from new players who want to tank a 5 man with a freshly boosted monk, to experienced players who want to try a new class, to casual players who want to spend their precious few hours of free time playing a game instead of reading about it. They are interested in getting an introduction that is easy to digest and follow. Cookie cutter builds are targeted to this type of reader, and they often get frustrated when the answer to their customization questions is presented as subjective. They build the body of a readership and are really important for establishing an audience.
The latter group, the “I want to understand” people, or what I’ll call the comprehensive players, are more interested in why these choices were suggested and how to master the spec they are already familiar with. These are a smaller group that usually starts out as the quick’n’dirty type, but eventually want to know more. They may want help solving a particular problem, or they want to customize their character to their liking, or they simply want to be better at the game. They want explanations for everything, beyond the “do this”. Cookie cutter builds can actually harm this group because cookie cutter builds don’t offer nuance. A talent row that is actually competitive might come across as inflexible because the majority of cookie cutter builds suggest a single talent. Brewmaster healing talents and resource talents often hit this wall, because each row has a popular choice (Chi Wave and Ascension, currently), but there are good reasons to change that choice when need arises.
Today I want to talk about that quick’n’dirty audience, and how to better meet their needs. Right now my Brewmaster guide is sort of in the middle of catering to quick’n’dirty players and comprehensive players, which disrupts its ability to serve either group particularly well. To focus on the larger group, I want to find out what the majority of my guide readers look at, and use that information to craft a better experience.
The most popular guides on my site are the Quick and Dirty Raid guides. My Brewmaster guide pages get about 70% of the traffic my Q&D guides get (not counting my Brewmaster Weak Auras, which are organized in my guide but usually viewed separately from the rest).
(Not relevant to this conversation, but my Weak Auras guide gets about 50% of the hits my Q&D guides, which blows my mind because I haven’t really worked on those for a while, and I find my other guides much more useful. I guess a lot of people want UI stuff.)
The popularity of the Quick and Dirty guides makes sense — they are designed to be easy to digest and shareable. However, my brewmaster guide, while easy to read, is bogged down by a lot of details. I think if I wanted my Brewmaster guide to compare, it needs to better match my Q&D guides, or create an explicitly Q&D version of the brewmaster (and future vengeance) guide.
Of my brewmaster guide sections, they go in this order of popularity:
- Active Mitigation / Rotation
- Why Play a Brewmaster?
- Enchants / Gems
- Defensive Cooldowns
- Recent Changes
How can I use this data to further meet my audience’s needs in Legion? First, I need to focus on the sections that most people find valuable. Some of these sections will obviously be culled for the next expansion, like Glyphs and Weapons. And some I think can be combined, like Consumables are basically covered under Stats anyway.
Some sections have low popularity because they’re sort of “read once and done”, like Tier, and some have more hits because they’re useful to review more than once, like Macros. There’s still value in the low popularity pages, but they don’t need to be prioritized.
The top three sections are pretty obvious in hindsight: Stat Priority, Active Mitigation / Rotation, and talents. All three are of most interesting to a beginner, and Stat Priority is especially boosted because it’s viewed multiple times. If I wanted to make a Quick and Dirty Brewmaster guide, it should include these three, and follow these adapted Q&D guidelines that I use for my raid guides:
- Stick to content most people do. According to Blizzard, that’s questing and dungeons, and I’m going to make the assumption that people start looking at guides when they enter dungeons.
- Keep it condensed. Like the Q&D guides, try to keep it on a single screen-sized area, no scrolling.
- Convention over configuration. A programming term, but I think it applies well here. The Q&D class guide should be easy to understand out of the box, and accomplish that by making suggestions without complicating them with “if”s and “maybe”s. Configuration (i.e. talents, stat and rotation variations) should be easy to find on deeper investigation, though.
- Image-heavy, maybe even an infographic.
- Sneak in a little explanation. Not too much, but people retain and understand information better when there’s a little bit of a “why”. “Don’t go into the woods” vs. “Don’t go into the woods because there’s poison ivy” vs. “Don’t go into the woods because there’s poison ivy and that will make your skin itchy but if you know what it looks like you can probably handle going into the woods.” I want the middle explanation for these guides.
So something like this:
To-do for future drafts:
- Make it look nicer. More efficient use of white space.
- HTML since I’m better at that when I have the time
- Links to the details and all that
- The Active Mitigation / Rotation layout could use some work, too. Maybe more pictures of the abilities in action.
This might sound like a backtracking from my article last December where I encouraged guide writers to avoid cookie cutter suggestions. And in a way it is, though I consider it an iteration, more like leaning in to what the game encourages and what players want. Experimentation is the way I want to play, and it’s the way many people want to play, but it’s not a majority, and I think I can still service both the in-depth and quick-and-dirty audiences by offering a clear distinction between the two.
The guide above is clearly marketed (if you will) as a fast solution, not an in-depth exploration. At least, no one has had trouble with me leaving out details in my Q&D boss guides, and I assume that’s because the name and layout imply intentional simplification. Even more could be done to indicate the intended simplification of a Q&D Brewmaster guide.
Anyway, these are just thoughts on stuff I’d like to do for guides in Legion. My hope is that by having a clear starting point in the Q&D Class Guides, people might a) learn to love the class quickly, without getting overwhelmed by details, and b) have a clear path to the details when they’re ready for them.